North Face Renewed Programme Recruits Student Designers

As part of a commitment to become more environmentally conscious, clothing brand The North Face launched its Renewed programme in 2019, which aims to reusing materials and textiles that would otherwise have ended up in landfills, repairing and transforming them into refurbished clothing.

High Snobriety reports that to celebrate the launch of the programme in Germany, the clothing firm has recruited 10 fashion design students to reimagine the brand and create designs from the recycled garments, which were then showcased in Berlin in a collection called Remade, curated by The North Face’s design director, Darren Shooter.

For the collection, the 10 students were given absolute freedom to create designs that reflect their interpretations of exploration, and the Remade collection is made up of unique pieces that demonstrate the versatility of circular fashion and the creativity of the designers.

High Snobriety met with designer Juris Efneris at the launch of the Remade collection, who had designed and created three conceptual jackets.

He said: “I did my internship with Viktor and Rolf, so I'm more into couture, working with fabrics and materials. But when I got the assignment from The North Face to make something out of their iconic jackets, I really loved the challenge, and I wanted to put my own signature on it.”

Efneris explained that while the designs are conceptual, he also wanted them to be wearable, and played with the idea of functionality, and added some couture elements while keeping a The North Face twist on the finished product.

As consumers’ buying choices are reflecting a conscious decision to seek out more environmentally aware and sustainable products, it is good that brands such as The North Face tackles how it manufactures its products.

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